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Sr. Marketing Campaign and Lifecycle Manager

REPORTS THROUGH

Director of Marketing

DEPARTMENT

Marketing

SUPERVISES

1-2

TO APPLY

Send Resume and Cover letter to: sarahg@peckmansearch.com and gina@peckmansearch.com


Why MoPOP 

MoPOP believes pop culture is a universal language capable of building connections across a diverse range of people. For more than twenty years, we have been showcasing how music, film, fashion, video games, sports, and more spark those connections and create a lasting cultural impact. We are proud to create both a physical space and an emotional and intellectual opportunity for people from all walks of life to explore, find and build community, and recognize their own creative potential. This applies not only to our guests, but also to our staff.

MoPOP’s Mission and Commitment to Diversity, Equity, Inclusion, and Accessibility 

Our mission is to make creative expression a life-changing force by offering experiences that inspire and connect our communities. Grounded in five core values—open arms, creative exchanges, light bulb moments, pursuing excellence, and excitement—MoPOP is committed to addressing diversity, equity, inclusion, and accessibility (DEIA). This includes taking steps to continue increasing our awareness of institutional “-isms,” as well as uncovering and undoing the ways they show up in museum culture. MoPOP recognizes this is a process that requires intentionality, energy, and resources, and we are developing a DEIA framework that can cultivate a work environment and museum experience that is truly welcoming for all.

SUMMARY

MoPOP’s Sr. Marketing Campaign and Lifecycle Manager will be responsible for leading strategic planning and implementation of cross-channel marketing initiatives tracking performance metrics, reporting to stakeholders, and partnering with cross-departmental teams so we operate as a cohesive, integrated organization.

The Senior Manager will play a strategic role in owning the development of the customer journey, defining landmarks along the way, and developing campaigns that drive deeper engagement to increase retention and grow new audience segments.

The person best suited for this role will have demonstrated experience in marketing strategy, advertising lifecycle marketing and production management.

KEY ROLES AND RESPONSIBILITIES Other duties as assigned

  • Develop and deploy marketing plans and advertising campaigns from start to finish, while collaborating with cross-departmental stakeholders – including managing deliverables, timelines, KPI setting, reporting and budgets
  • Support sales, philanthropy, programs and education efforts to drive audience loyalty and revenue
  • Evaluate and maintain marketing strategies – including generating consistent reports on campaign performance across channels and sharing out the reports, results and lessons learned so that we can adjust mid-campaign if need be
  • Collaborate with Marketing Department on DEI initiatives, such as partnering with BIPOC (Black, Indigenous, People of Color) community leaders in understanding the needs of communities of color to better shift or expand marketing strategies and initiatives
  • Use key learnings and metrics to drive our advertising buys to increase marketing results for both digital and traditional advertising
  • In collaboration with other team members, develop best practices to move external stakeholders through the customer funnel and ensure growth within the specific stages of the customer lifecycle
  • Work with Marketing Department colleagues on advertising creative.
  • Develop and evaluate the implementation of A/B testing protocols and procedures for advertising
  • Media planning and buying/negotiating both digital and traditional channels, including managing a digital agency relationship
  • Work with Marketing Department colleagues to reinforce brand awareness and positioning through campaigns
  • Research demand, market trends, and evaluating competitors
  • Manage annual advertising budget
  • Manage the global marketing calendar and campaign timelines
  • Manage up to two employees, including the Production Manager who oversees the production schedule for internal marketing requests, including marketing campaigns

DESIRED QUALIFICATIONS

  • Success in this role requires a passion for marketing, advertising (particularly digital), eagerness to test and learn, some knowledge of best practices with effective messaging, funnel optimization, deliverability, customer segmentation and audience development, reporting, analysis, and testing strategies across marketing channels
  • 5+ years in marketing, lifecycle, and digital marketing and advertising
  • A customer-first mindset when approaching projects and campaigns (internal and external customers)
  • Commitment to participating in anti-racism work, learning about the ways institutional racism impacts marketing and advertising, and supporting teammates and Director of Marketing in operationalizing DEI strategies in the Marketing Department
  • Excellent grasp of digital advertising, social media, web metrics and best practice
  • Demonstratable experience with email marketing, lead generation and audience growth
  • Experience working with colleagues and teams across organizations – marketing, curatorial, programs and education – and successful collaborations on marketing initiatives that drive customer loyalty and revenue. Or other relevant experience curating and nurturing collaborative partnerships.
  • Demonstrated experience planning and executing campaigns with adoption, cross-sell and up-sell opportunities understanding of advertising mediums, digital fluency, email, social channels and in-app messaging.
  • Experience with media planning and buying for both digital and traditional (particularly digital experience a must)
  • Knowledge of how to manage production - including production schedule management, client services, vendor relations - for a marketing team
  • Ability to navigate diverse communication styles and engage diverse audiences
  • Experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds
  • Ability to assess different scenarios and challenges critically and holistically, and efficiently problem-solve
  • Excellent project management skills
  • Ability to work with all levels in an organization to drive clarity on goals, long-term initiatives, and special projects
  • Prior experience consulting on high-level strategic initiatives, and informing how to manage toward that strategy effectively a plus
  • Knowledge of, or willingness to learn, CRM systems a huge plus
  • Experience working with retail brands and experiences a plus

 

TO APPLY

Send Resume and Cover letter to: sarahg@peckmansearch.com and gina@peckmansearch.com

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