Marketing Lead Copywriter

POSITION TITLE

REPORTS TO

Senior Manager, Brand + Creative

DEPARTMENT

Marketing

SUPERVISES

None

UPDATED

August 2023

SALARY

31.25 - 33.65 per hour

Why MoPOP

We’re really glad you’re thinking about joining the team at MoPOP! We believe pop culture is a universal language capable of building connections across a range of people, no matter our differences in race, religion, gender, age, sexual orientation, ability, education, socio-economic status, ethnicity, country of origin, or any other characteristic that makes us who we are. For more than twenty years, we have been showcasing how music, film, fashion, video games, sports, and more spark those connections and create a lasting cultural impact.

MoPOP provides both a physical space and an emotional and intellectual opportunity for people from any background to explore, find and build community, and recognize their own creative potential. This applies not only to our guests, but also to our staff — be it in designing an educational program to engage the next generation of creators, trying to reach a new audience with a marketing initiative, preserving an artifact in our collection, or providing excellent customer service to a visitor. If this sounds like something you’d be into, we’d love to hear from you!

MoPOP’s Mission and Commitment to Diversity, Equity, Inclusion, and Accessibility 

Our mission is to make creative expression a life-changing force by offering experiences that inspire and connect our communities. A nonprofit grounded in five core values — open arms, creative exchanges, light bulb moments, pursuing excellence, and excitement — MoPOP is actively committed to ongoing learning in the areas of diversity, equity, inclusion, and accessibility (DEIA). In partnership with our community, we hope to also develop safe spaces for their application. This includes taking steps to continue increasing our awareness of institutional “-isms,” as well as uncovering and undoing the ways they show up in museum culture. We recognize this is a process that requires intentionality, energy, and resources, and we are developing a DEIA framework that can cultivate a work environment and museum experience that is truly welcoming for all.

We are committed to creating an inclusive and equitable workplace, and we are proud to be an equal opportunity employer. We believe that having staff, interns, and volunteers with diverse backgrounds enables us to better meet our mission and encourage BIPOC, women, and LGBTQIA+ individuals to apply. We acknowledge that our work to build safe spaces and better systems for traditionally marginalized groups is ongoing and will require constant vigilance and expect all MoPOP employees to be part of our DEIA journey.

Position Summary

MoPOP’s versatile writer will craft compelling copy for a variety of marketing needs, bringing the organization’s mission and personality to life through written language. As an integral member of the Marketing team, the Copywriter will produce and edit content for a range of channels and assets including: print/digital advertising and other marketing materials; review sites, brochures; annual reports; email newsletters; webpages; social media; the MoPOP blog; mobile applications; fundraising solicitations; internal communications, and more. The job may require drafting a social post on current pop culture events one minute, then pivoting to a factsheet on our education programs for donor stewardship the next.

Of course, a good Copywriter does more than write words. They use words to inform, educate, and — most importantly — compel action. The ideal candidate will have experience using copy to attract interest and influence behavior, be it buying a ticket, making a donation, becoming a member, or signing up for a mailing list.

Essential Job Duties (other duties as assigned)

Execute on/work from creative briefs to produce messaging that supports a variety of marketing campaigns, advertising, merchandising, print collateral, and content (website, email, social media, etc.).
Understand diverse audiences and pop culture fandoms to produce targeted copy that speaks to them.
Understand project objectives and guide stakeholders on effective written execution, collaborating with designers, brand strategist, the production team, marketing managers, and other colleagues.
Multitask and juggle multiple projects with various objectives, timelines, and creative by following creative process guidelines and track work with project management tool.
Serve as a brand steward and integrate MoPOP's voice in all written communications, internally and externally, and across all touchpoints in the customer journey.
Produce high-converting copy that is value-driven and engaging.
Write, edit, revise, and finalize copy for a variety of marketing collateral and integrate lessons from data and analytics into copy.
Brainstorm new innovative ideas and work with the creative team for ads in collaboration with graphic designers.
Have a solid grasp of the digital marketing/e-commerce space.
Identify and stay current with communication and pop culture trends and infuse them into your work.
Support our internal culture which inspires and empowers our staff to live our mission to its highest standards.
Work to ensure customer service is ingrained at the core of the Marketing team and is reflected outward to our guests and other staff.
Commitment to participating in anti-racism work, learning about the ways institutional racism impacts marketing and advertising, and supporting teammates in operationalizing DEIA strategies in the Marketing + Comms Department.

Qualifications (Education/Experience/Certifications):

3+ years of experience writing and editing copy, preferably in a marketing role or freelance, agency, or in-house professional experience.
To be considered for this role, you must submit an online portfolio or PDF of your work.
Impeccable writing skills with a strong understanding of positioning, voice, and tone with a deep passion for storytelling.
Experience writing copy for digital advertising and marketing collateral (print and digital), including newsletters and web content, as well as social media.
Ability to take a concept and translate into lively but concise copy.
Ability to pick up an established brand voice and apply it across channels.
Experience managing a variety of stakeholders, personality types, and communication styles, with diplomacy and effectiveness.
Ability to work independently with good follow-up and follow-through, calmly and efficiently under pressure and with interruptions while prioritizing and balancing multiple deadlines.
Excellent understanding of AP style, writing/editing skills with a strong attention to fine details and identifying errors.
Being a fan of all things pop-culture preferred (we’d love to hear about your passions!).

Benefits

This regular full-time position includes Medical/Vision insurance, Dental insurance, Life/AD&D/LTD insurance, 3.08 hours of accrued Vacation per bi-weekly pay period, Seattle Sick/Safe, 2-7 Floating Holidays dependent on hire date, 8 Company Holidays paid throughout the year, EAP, 401k plan with vested match schedule once eligible, and subsidized transportation benefits for Orca Pass or parking.

Please email jobs@MoPOP.org if you need a reasonable accommodation during the application or hiring process.

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