Mastering the Hustle

Workshops to Empower Artists Pursuing a Career in Music.

The DIY spirit of the Northwest is what makes our artistic community so unique. As part of our commitment to supporting the sound and culture of the Northwest, Upstream Music Fest + Summit, KEXP, and MoPOP are partnering to offer ongoing workshops to help emerging artists navigate the music industry.

Artist-centric programming is a cornerstone of all three organizations, and Mastering the Hustle will bring local and national industry experts straight to emerging artists, providing them with valuable information to help further their career. We want to provide emerging artist the tools and support they need to find success; however, you define it.

The sessions will include speakers from across the music industry and collaborative workshops, focused on supporting emerging artists at every level of their career, especially those interested in pursuing music at a professional level.

Join us for a regular download on how to achieve your artistic vision.

Workshop #1: Building Your Music Brand

Saturday, February 4; 2:00pm–4:00pm
KEXP's Gathering Space 

Join us at KEXP’s Gathering Space to learn about concepts in branding and promotion from local music industry professionals.


Megan Jasper of Sub Pop Bree McKenna, bass player for Tacocat Megan Tweed of Assembly
Thunderpussy: Molly Sides, Whitney Petty, Leah Julius, Ruby Dunphy    

Workshop #2: Your Sound and Performance

Saturday, April 1

Join us at MoPOP and explore the mechanics behind building your best live show.

Workshop #3: Making Money in Today's Music Economy

Saturday, May 13
Upstream Summit at WaMu Theater

Join us at the Upstream Summit space at WaMu Theater and unravel the mysteries of a music business that has undergone a seismic shift in the digital age.